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how to choose an seo vendor

How To Choose An SEO Company The Right Way

With so many different companies out there vying for your attention and trying to attract you as a client, choosing a good SEO company that can bring you the right results and qualifying leads can feel like a daunting task. So how do you find the right SEO company for your needs, and what should you consider before hiring your company of choice? In this article, we’ll cover exactly how to pick a good SEO company, so you don’t end up with a dud.

1. How To Find A Good SEO Consultant?

A quick Google search for “How to find an SEO expert” will yield hundreds of results, with many companies providing similar services. The SEO industry is worth more than 80 billion dollars, so it’s no wonder why it’s a popular career. This is even more reason why you need to vet the SEO companies you’re considering working with carefully. Here are a few ways to make sure you’ve chosen the best online SEO company. 

Define Your SEO Goals

The first step in choosing the best SEO firm is to define what you want to accomplish with your SEO strategy. The goals you choose will directly correlate with the type of SEO company your business will want to work with since no agency can accommodate every company size or industry.

For example, some areas you might want to focus on could include link building, SEO-optimized content marketing, increasing local SEO, or an e-commerce SEO strategy. Each of these goals will require a completely different approach and strategy, whether that includes trying to rank for specific keywords or focusing on organic search sales. Regardless, taking a step back to understand what you ultimately need from an SEO company will help narrow down the best SEO firms to meet your defined goals.

Focus On Case Studies

One of the easiest ways to find a trustworthy SEO company is to browse through case studies from clients they’ve worked for in the past. Case studies let you know exactly what a company has accomplished for other businesses with their services, allowing you to see exactly how they contributed to their success. This will allow you to see real results, instead of relying on online reviews, which cannot always tell the whole store. If they cannot share case studies due to specific reasons (ie. NDA), be open and ask for alternative material for them to illustrate expertise.

Understand Fees and Contracts

When deciding how to choose an SEO company, you’ll want to consider the fees and contracts the company will need you to sign. Some companies will require a contract, while others may offer month-to-month services. You’ll want to understand the fees upfront, so you don’t have any surprises later on. It’s best to compare prices to others in the industry to ensure it’s a fair, reasonable price before signing any contracts. 

The best SEO agency for your business may not come with a low-price tag. In fact, most companies spend more than 5,000 dollars on their monthly SEO budget. 

Read Through Their SEO Strategy

When you’re figuring out how to find an SEO company, you’ll want to understand the SEO strategy they use to reach their client’s goals. Reputable SEO companies will share their strategies without hesitation and clearly answer any questions you may have about their services. If their SEO strategy has any outrageous claims like promising overnight success or claiming they can boost you to #1 on Google instantly, they may not be the right fit.

Schedule A Consultation

One of the most important parts of looking for an SEO company is scheduling a consultation to learn more about their company and strategy. A reputable SEO company will follow a proven system to guide your business to success and should be transparent about the process. In addition, they’ll speak to your specific business and clearly explain how they can help you reach your goals.

You should also ask for an assessment of the current state of your SEO strategy and compare it to what is necessary to rank on Google search results, so you know exactly where your company stands in relation to the competition. Good SEO companies will be able to take a look at what’s working and what isn’t to help you improve your organic SEO rankings.

2. What Are Signs of a Bad SEO Company?

Bad SEO companies can really bring down the progress of your business. They can not only bring your site down in rankings, but they can also cost you thousands of dollars and not provide any tangible results.

It’s not always easy to figure out how to find a good SEO consultant, but there are some surefire ways to ensure you don’t hire the wrong one. When choosing a good SEO company, understanding what to avoid is almost as important as knowing what to look for in a business. Here are a few red flags you need to look out for:

SEO Guarantees

There are no guarantees when it comes to SEO. It’s a constantly moving landscape. This means that sometimes tactics will work for some companies but not others. While a company may give you an estimate or average you can use as a baseline, they shouldn’t guarantee  perfect results. If you’re considering hiring an SEO company that promises you’ll receive overnight traffic or instant keyword ranking, you’ll want to avoid using them. 

ROI Projections

SEO companies should be able to show you some results, but they shouldn’t guarantee that your ROI will be X percentage or provide detailed projection for what kind of return on investment their services might bring. Not only is this unethical, but it’s also not realistic given how many variables there are at play in SEO, not including the yearly Google updates.

SEO Hacks

Some unreliable SEO companies may claim that they can hack SEO to give you the results you need. This may include tactics such as copy and pasting published content, acquiring links from low  quality sites or spamming your links on other pages. However, doing this could cause you to receive a penalty from Google, which can negatively impact the ranking of your website and content. These tactics do not work and can end up costing your business more in the long run. 

Claiming Secret Methods

If you come across a company that claims it has a special, secret method for ranking your page on Google or getting you instant traffic results, be wary. This could mean the agency doesn’t have any experience in SEO and is resorting to trickery instead of using tried and true strategies. There should always be transparency when it comes to your SEO strategy.

Low Cost

When you’re contemplating how to choose an SEO company, you’re going to consider your budget. While you don’t need to pay a ton of money to receive the results you want, you should be wary of low-cost SEO companies. If it sounds too good to be true, it probably is. Unfortunately, some companies pray off businesses who need low-cost solutions to take their money without providing the services requested.

Not Sure How to Select an SEO Company? Let’s talk

The search for the right SEO company can feel complex and confusing. But we’ve done all the work for you, so take a look at our list of tips to help you find out which company is best suited to your needs. At WhooSEO, we believe in providing our clients with personalized attention from start to finish. Our expert team is dedicated to helping your company succeed by implementing cutting-edge strategies based on what works best for them specifically. Consider an SEO consultation to see how our approach can help your company reach its goals today.

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