1. Why do I need SEO in Edinburgh?
85% of web traffic comes from search engines. That’s a lot of potential customers. SEO is a set of practices that drastically increase your website’s share of that traffic by placing you at the top position of search results.
You’re ranking on search engines results pages (SERPs) is important — by some estimates, the first page captures 71 to 92% of clicks.
We all use Google this way. When you search for something on the internet, you tend to pick a link that you can see on the first page — usually one of the first three. You hardly navigate to the second or third page. Everyone else in Edinburgh is doing the exact same thing.
With the right SEO, your website is placed at the top of relevant searches. That generates an enormous amount of organic traffic. And that web traffic turns into money. 76% of people who did a local search using their smartphones end up visiting a local business within a day.
And with our local SEO for Edinburgh businesses, we can focus on potential customers in your area.
But we don’t stop at getting your site views. We turn your website into a conversion machine.
2. How can SEO in Edinburgh benefit your business?
Edinburgh is a gem of a city. It’s rich history and thriving local culture make this a great place to live and do business. With awesome experiences on Princes Street as well as a connection to Scotland’s past with Edinburgh Castle, it’s a city that has it all.
If you want to be the next big thing operating in Edinburgh, you need your name where people are looking for businesses. Today, that means you need to be at the top of relevant searches to build your customer base.
SEO is such an exciting way to promote because it leverages the incredible popularity of sites like Google for your business. Whenever potential customers search for products or services you provide, they’ll likely include “near me” or “in Edinburgh” in their search.
But get this — even if they don’t, search engines will still deliver local results, but only if you have the SEO in place to be there.
And if you want to expand throughout Scotland or beyond, SEO will be a necessary building block to make it a success.
Let’s breakdown the benefits our Edinburgh SEO consultants can deliver even further:
We deliver the best return on investment in marketing
The investment you make into digital marketing can deliver meaningful, long-lasting returns. We deal in making a real difference in the future of your business, and our team will always make sure that you are getting the maximum return out of your investment.
We increase web traffic and new paying customers
WhooSEO’s services get your name in front of people looking for the products and services you produce — and always with a focus on people in your area. If you can secure the first placement in search engines for a keyword, you can gain 53% of the organic search generated for the keyword. That means great SEO gives you more web traffic and more paying customers.
And we are committed to your ongoing success. That’s why we will continuously monitor your traffic with Google Analytics and many other tools to make sure that your traffic is increasing day by day. In time, you’ll dominate the search engines.
We improve brand awareness
If you are struggling to enhance the visibility of your brand, Edinburgh SEO marketing can help you break through. Top placement on a Google search solidifies your business as the leader in your field. Along with that, your business can earn more trust and credibility from prospects. The brand recognition and credibility we offer can help you to take your business to greater heights with ease.
3. WhooSEO’s SEO Services for Edinburgh Businesses
Our experts provide many services to increase your paying customers. These include:
By collecting in-depth data, we always have an understanding of what’s going on. Our team gathers and tracks data constantly. Reports are available in different formats (quarterly, monthly or annually) and will highlight any progress made. They address specific measurements, focusing on exact elements (ie. keyword rankings vs overall traffic vs conversion etc.) to give you a comprehensive picture.
Industry-leading keyword research and optimization
Keywords contribute a lot towards the rankings that you can secure with the SEO campaigns. So each trained specialist scours the internet for the most suitable keywords using industry leading tools such as:
-Brightlocal & more
Our SEO experts in Edinburgh will get you the best on-page optimization possible.
A process focused on results
At WhooSEO, our benchmarks are based on real results for you and your business, and we get those results through a transparent process that lets you understand exactly where your money is going. We know there are plenty of other agencies and freelance SEO in Edinburgh, but you need a team on your side that delivers big. It’s what we’re all about.
Partner outreach and backlink building
We create real partnerships to generate powerful backlinks. These not only improve your SERP performance, they also build trust in your brand and generate organic traffic on their own. Acquiring authoritative links within a reasonable period, from relevant partners will push your digital marketing into the stratosphere — creating authority and establishing your website as the leader in your field.
Campaigns built around the client
Your business is unique, and a generalized approach won’t help you rank in Edinburgh SEO. That’s why our SEO experts will develop a customized approach for your organic search needs. We do a comprehensive analysis of your business and your customers to develop this strategy.
Local SEO for Edinburgh
If your business serves people in Edinburgh, you don’t need to waste your resources promoting yourself in Germany. We can pinpoint all search users in your area to generate relevant, high-quality leads. We will work together on your NAP and generate local citations to solidify your presence in the local SERPs. We use highly effective tools and tactics that are normally reserved for national accounts — helping you soar above the competition with the best SEO services in Edinburgh.
These are some of the core services at WhooSEO. Because every business is different, we will craft your campaign to your exact needs. At that point, you’ll just need to figure out how to handle all the new business.