Will this tool work for me?
If you are an SEO specialist, PPC professional, content creator, or digital marketer, you will find our free Google keyword tool helpful to generate keywords and drive traffic to your website. The free keyword research tool uses the latest Google data and generates keyword suggestions with insights into the volume, competition, and difficulty.
To find the best keywords for SEO, enter your seed keyword into the keyword search tool. The results page has four columns: keywords, competition, search volume, and CPC.
For SEO, the best keywords are those with a high volume and low competition, so it is the sweet spot you should be aiming for. In general, a keyword that has a search volume of 1000 and a difficulty of 20 is better than a keyword that has a volume of 2000 but has a difficulty of 95.
However, your website may rank for even high competition keywords depending on other factors. You need to take into account the search intent and your keyword strategy to extract the best keywords for your website.
Here’s how you can find top keywords for SEO:
Step 1: Find related keywords for free using the free keyword tool.
Think of what your target audience might search for on the internet to find your content. You can use those words and phrases as your seed keywords. Use as many seed keywords as you can to generate a huge keyword list.
You can also use the keywords generated by the tool to find more related keywords.
Step 2: Filter out the keywords that are not relevant to your website.
The list you created in step 1 may have keywords that are not at all relevant to your website content, so you can delete such keywords from the list or create a separate list of relevant keywords.
Once you have a list of only interesting keywords, you can filter them again as per your keyword strategy.
In case you’re new, a keyword strategy gives directions on the keywords to target as a business. It includes directions on the keyword type, volume, difficulty, CPC, etc., that’ll help you rank better on Google by spending the minimum amount of money.
If you don’t have a well-documented strategy, go for high-volume—low-competition keywords that have a decent CPC.
Step 3: Study the search intent
Search intent means what the users are trying to find by searching on Google. It can be a product, a service, or an answer, but the question is whether your content matches the search intent of the keywords you have selected.
For example, a user searching for ‘electrical services’ might be looking for electrical contractors in their area. A user searching for ‘how to fix an electrical outlet’ is trying to find an article that might help them fix it themselves—but they may consider hiring electricians at a later stage.
You can check the search intent by typing in the keyword on Google and analyzing the results on the first page. When the results on the first page are not at all related to your content, you can exclude such keywords from your list.
By the end of step 3, you should have a list of keywords that match the search intent, have good search volumes, and are not hard to rank for.
Now, you can use the keywords in your heading tags, image ALT tags, and content as per the best practices to increase your chances of making it into the first page of Google.
Choosing the right keywords consistently will help you take your business to the next level faster. Whether you are researching keywords for SEO or PPC, the keyword tool will help you find great keywords for FREE.
Each related keyword idea comes with the following data:
To find the best keywords, simply type in your seed keyword or phrase into the keyword research tool.
The results page will look like this:
You can choose the keywords from the list as per your keyword strategy and use them for your marketing. If you don’t have a keyword strategy or need help with SEO, you can contact us here. A good keyword strategy will help you cut down your SEO and PPC costs significantly while still increasing the ROI.
Keyword research for PPC is very different from SEO keyword research. The free keyword tool can help you get the best keywords for Google Ads.
Here’s how to do keyword research for PPC:
Step 1: Think from the customer’s perspective to find seed keywords.
Thinking from the customer’s shoes can help you get great keyword ideas. You can use them as the seed keywords and find related keywords using our FREE keyword research tool.
For example, if you are doing keyword research to increase sales of your product, say ‘men’s black sneakers,’ you can use ‘sneakers,’ ‘black sneakers,’ and ‘men’s black sneakers’ as the seed keywords.
You should also consider different keyword variations. Sneakers are the same as running shoes, so you can add such variants also to your keyword list.
You can also include your branded keywords, your competitor’s branded keywords, and other related terms. The goal is to create a long list of keywords that are relevant to your landing page.
Step 2: Refine keywords based on relevance.
After step 1, you should have a long list of keywords to choose from. You need to pick a handful of excellent keywords from this list. For PPC, choosing only relevant keywords is extremely important.
The keywords should closely match the content of your landing page. Since you pay for each click you get, make sure the search intent of all keywords matches the content of your landing page.
You can check the search intent by searching with the keyword on Google. If the results on the first page are similar to the content of your landing page, the keyword matches the search intent.
Step 3: Filter out the high competition—high CPC keywords.
A high competition keyword means more people are bidding for that keyword, so you’ll have to pay a fortune for each click you get.
More often than not, going for several low or medium-competition keywords will return better results than going for a few high-competition keywords. So you should focus on getting highly targeted low-competition or low-CPC keywords for your campaign.
If you need help with choosing the right keywords or running a cost-effective PPC campaign, you can contact us here.
Keyword research is the process of finding and analyzing words and phrases (keywords) your target audience enters into search engines to find the information they are looking for.
A keyword research tool or a keyword planner tool is a program that gives insights into what people search on the internet along with data such as search volume, difficulty, and CPC. A free tool can be used as an organic keyword research tool or the Google Ads keyword planner tool.
All keyword research tools rely on the data provided by search engines. Since paid tools and free tools rely on the same data, a free keyword planner tool can be as good as a paid tool. This is the reason why most paid keyword search tools come with additional SEO features such as crawling, link analysis, and rank tracking.
A good rule of thumb is to find the keywords that have low competition, high volume, and match the search intent. You can enter your seed keywords and your competitor’s URL in the keyword tool above, and it will extract all related keywords for you.
Your keyword plan should be based on your website content, domain authority or PageRank, your website’s ranking potential, etc. You can an agency or our team to develop a keyword plan or SEO plan for you.
Yes, there are free tools open to everyone. You can use them for PPC keyword research as well as SEO keyword research. Typically, they provide valuable insights into the CPC and competition data.
To do free keyword research and extract the best keywords, you can choose from various tools on the market. Enter a seed keyword or phrase into the free keyword tool, and it will suggest keywords based on the data.
Simply type in a website URL into a free keyword tool. The tool will find the keywords on the website and show them on the results page along with search volume, competition, and CPC data.
To find the keywords used in an article or a web page, enter the exact URL in a keyword research tool. The tool will find all the keywords and show them on the results page.
You can visit Google Trends to see currently trending keywords or emerging ones. If you want to find the most searched keyword related to a topic, you can enter it in a keyword research tool.
Keyword research and analysis are two processes of SEO. To do keyword analysis, enter your keyword into a keyword tool. The results will show you the search volume, competition, and the CPC for the keyword.
To analyze whether you can rank for the keyword, you can check the CPC and competition for that keyword. You can also compare your website’s Domain Rank (DR) or Domain Authority (DA) with the page of other websites ranking on the first page for that keyword.
Keyword research for PPC involves finding out relevant keywords that closely match the search intent, including branded keywords of your company and your competitors.
The keyword list is then filtered based on the CPC, competition, volume, difficulty, etc., to find out around 20 good keywords for each ad group. You can use a Google keyword research tool to find keywords.
For a detailed guide on keyword research for PPC, refer to the ‘How to do PPC keyword research’ section above.
To choose the right keywords for Google Ads, enter seed keywords into the keyword research tool. From the results, you can create a list of keywords that closely relate to the content on your landing page. You can also add your branded keywords and your competitor’s branded keywords to the list.
Once you have a long list of closely related keywords, filter out the keywords that cannot give you a great ROI based on the competition and CPC. You can also search online for ‘How to do keyword research for PPC’ for other ideas or resources.
You can find keywords easily using Google autocomplete and related search, but those keywords may be facing high competition and may not be relevant to your website. You may not get any returns on your investment if you target those keywords.
Keyword research, on the other hand, is the process of finding the best keywords that offer the best ranking potential based on relevance, search intent, volume, difficulty, and CPC. Proper keyword research maximizes the ROI of SEO and PPC campaigns.