Do you spend money advertising apartments, but nothing seems to work? In the 21st century, marketing success comes down to one thing: you’re ranking on search engines.
Today, people search online for everything they need. From job openings to apartment listings, they are using Google to find what’s available near them. To make matters more difficult, most people only look at links that appear on the first page. That’s why property management SEO is so important.
But what exactly is SEO and how does it work? It’s a set of techniques and strategies that make your website rank higher on search engine results pages (SERPs). Engines like Google and Bing have algorithms that look for certain features and prefer a particular structure to your website.
What does that mean for you? With a multi-family marketing agency like WhooSEO, your apartment listings will be at the top of relevant searches by implementing SEO.
The higher you rank on the SERPs, the more likely it is that potential renters will click on your listing. If you’re still not convinced, consider these facts about apartment SEO:
✔ More than half of people searching on Google, Bing or Yahoo click on the first 3 results
✔ 90% of searchers click on a link that appears on the first page of results.
✔ 28% of searches for local businesses result in a sale.
✔ 88% of potential renters will look online before choosing where to live.
As you can see, apartment marketing companies can’t move the needle for you unless they deliver high quality SEO. Our team carries out top-tier optimization, getting you to the top of Google searches. This generates an enormous amount of traffic to your listings.
But algorithms continue to evolve, and the digital space is highly competitive. That’s why WhooSEO’s experts continue to improve your site over time, making adjustments based on in-depth analysis of your visitors’ experience. We ask questions like:
● What kind of content do visitors engage with most (videos, interactive forms etc.)?
● How often do visitors return to your listings?
● What is their everyday activity on your site?
● How much time do they spend on your site?
● How many listings do they view (bounce rate)?
