Do you know what is holding back your audiology marketing? Do you know why you can’t seem to break through? You aren’t ranking on search engines.
Here’s the issue: people search online to find answers, especially for medical needs. They aren’t thumbing through the yellow pages and hoping they land on a good doctor. And to make matters more difficult, they are almost always clicking on a link that shows up on the first page of results. That’s why SEO of audiologists is such an enormous factor in growing your business.
So now you are probably wondering, what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s audiology SEO experts include techniques both on and off your site.
Our audiology SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo. The agency’s SEO audiology services first build incredible numbers of new visitors to your website, and we craft your website in such a way that turns those visitors into new patients.
Still not convinced? Consider these facts about audiology SEO:
✔ Over 89% of people use search engines to look for solutions to their medical needs.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ 64% of total audiology searches are made on mobile devices.
Great audiology and hearing aid marketing online always begins with producing relevant content. It’s what gets great rankings on Google and drives a lot of traffic. You can’t simply manipulate meta tags and stuff in a lot of keywords — you have to provide audiology related content that answers questions people are asking. To measure the success of that content, we look at what people actually do once they get to your website. We ask questions like:
● How much time do they spend on your website?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
● Do they visit multiple pages on your site (bounce rate)?
● What type of content do they engage with (like videos, blogs or interactive forms)?