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Cannabis SEO

Marijuana and CBD are a quickly growing field across regulated markets. There seems to be no end to the opportunities to generate revenues with cannabis today, as the legal framework is improving in a number of jurisdictions. And yet, many dispensaries and other marijuana businesses are not able to capitalize on all the demand. What sets apart those who are finding success and those whose businesses are drying up?

It all comes down to search engine optimization (SEO). With marijuana SEO by WhooSEO, we get your products and business promoted by the most powerful websites on the internet — Google and Bing.

The team knows how to market your dispensary through search engines. We can get you the biggest return for your marketing dollar by creating extremely relevant, local leads. With our CBD product and marijuana dispensary marketing, you’ll attract explosive, organic online traffic. That means more paying customers. That means “more” green.

cannabis seo

What is SEO for Marijuana & CBD companies?

There’s one reason that your dispensary or CBD company isn’t getting seen. There’s one reason why you can’t break through to the next level. You aren’t ranking on search engines.

Your potential customers are searching online to find marijuana grow kits, CBD products, and dispensaries. And many advertising platforms won’t even allow cannabis to be promoted — limiting your options.

These two key facts are why CBD and dispensary SEO are vital to your business.

But what does a cannabis and CBD SEO company like WhooSEO actually do for you? We use a set of practices that boosts your visibility on online searches. But we don’t stop at your website. We use a wide range of dispensary marketing ideas both on site and off to move the needle like you’ve never seen before.

Our cannabis SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo.

The agency’s marijuana SEO boosts online traffic, increases brand awareness, converts high numbers of online visitors into paying customers, and does so at a fraction of the price of traditional methods.

Still not convinced? Consider these facts about marijuana SEO:

✔ In 2021, searches for CBD keywords were used more than ever before.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ Many advertising platforms ban the promotion of cannabis products, making SEO the single best avenue for marketing marijuana.

Simple keyword stuffing won’t get the job done. To be at the top of relevant Google searches, you need to have high quality content and ways to convert traffic into customers. But don’t worry — that’s what we do.

To track our success, we look at several key factors that determine how your web presence is performing. These include questions like:

● How much time do visitors spend on your website?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
● Do they visit multiple pages on your site (bounce rate)?

All these questions are, in fact, the real factors that may indicate the authority of your website on search engines. Beyond engagement, there are also off-site factors that can improve your ranking on SERPs, such as the number of links to your website that appear around the internet (called backlinks).

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Our Cannabis SEO Services

To succeed in this vibrant market, you need to use SEO.

Content Creation

Remember, the ultimate goal of marijuana and CBD marketing companies is to bring in more traffic.

Local SEO

Local SEO is key in the marijuana market, due to the restrictions on shipping products, depending on the country.

Technical Analysis

A robust technical site structure is important for any business, not just the CBD & Cannabis industry.

Keyword Research

We find the best marijuana and CBD keywords to dominate the SERPs. We identify the right keywords and analyze their rankings, making you competitive on those with massive search volume.

On-Page SEO

Applying on-page SEO strategies may involve meta optimization, content edits & hierarchy analysis.

Off-Page SEO

Once your website is optimized and local SEO is completed on-page, it’s time to go turn to the rest of the internet.

Benefits of hiring our Marijuana & CBD SEO agency?

High return on investment

The most important feature of CBD and dispensary marketing agencies is the return on investment. Compared to more traditional marketing methods, WhooSEO can get you big results for a fraction of the cost.

By using short and long-tail keywords, optimizing website code and applying on-page and off-page search engine optimization strategies, you can increase your website traffic. And by carefully monitoring the data we collect; we can continue to improve the results you see over time.

Increased website traffic and conversion rate

The first step in our recreational and medical marijuana marketing involves getting more people to your website. The second step is converting them to paying customers. 55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing business. As a professional and reliable marijuana and CBD SEO agency, WhooSEO can help bring more traffic to your site and turn more visitors into customers.

Greater brand awareness

Believe it or not, marketing marijuana all comes down to your brand awareness — especially with the influx of new businesses into this fast-growing market.

We improve brand awareness in many ways. For example, building some strong backlinks, creating optimized content (keeping in mind your target audience and search engine crawlers), using long-tail keywords, promoting brand image and much more.

What Do Our Clients Say About Us?

Our cannabis and CBD clients love what we do. The ability to market their products in such an effective way is building business like never before. Explore our case studies and see what the team can do for businesses like yours!

How Can We Help You?

If you want more customers, you need SEO. And if you want the best cannabis and CBD SEO company, you want to collaborate together. We leave nothing to chance and do everything possible to get you the best search engine rankings possible. And we change your website into a mean, lean conversion machine. When it comes to marketing marijuana, we are always happy to advise you.

Why Choose Us for Cannabis SEO?

We have an incredible team that is data-driven and experienced in this one-of-a-kind market. With CBD and marijuana, you can’t rely on a one-size-fits-all policy. You need tailor made dispensary marketing.

By using a variety of breakthrough techniques and established SEO services, we can assist you to boost the search engine rankings of your website. Our professionals understand the ins and outs of the new and often complicated cannabis industry.

There are so many new competitors every day, and there are lots of hard-to-understand laws surrounding the promotion of marijuana in many places. That means you can’t use promote your business blindly. You need the right partners. Remember, if you are not in the top search results of Google, Bing or Yahoo, you are losing business.

In short, if you want to increase revenue and optimize your marketing costs all while getting more customers, it’s time to contact WhooSEO. Want to learn more about how we can help you grow your CBD company or dispensary with SEO? Speak with one of our strategists about the marijuana SEO services. Just fill our free SEO consultation form.

Frequently asked questions


What is CBD SEO?

CBD SEO refers to the application of search engine optimization best practices to websites in the CBD industry. It helps CBD websites show up at the top of search engine result pages (SERPs) and generate organic traffic.

How does SEO work for a cannabis website?

Search engines consider various factors such as relevancy, website speed, content quality, user experience, and authority to rank a website on its first page. SEO improves these factors of your cannabis website, resulting in better rankings and more organic traffic.

Do you need an SEO firm for cannabis?

SEO is an ever-evolving process, and you need to keep up with the latest search engine algorithm updates to ensure good SEO results. Since several other cannabis websites will also be competing for a spot on the first page of Google, cannabis businesses and websites need to go for a good SEO firm to ensure excellent results.

Where do cannabis companies advertise?

Cannabis companies usually advertise on their social media profiles. Some companies go for influencer marketing, while some others go for TV commercials and print ads under allowed circumstances.

What do you need to know about cannabis marketing?

Due to the ever-changing landscape of cannabis marketing, it is important to stay up-to-date with the latest trends and regulations. Additionally, it is essential to clearly understand your target market and create high-quality, relevant content that appeals to them.

How do you do CBD marketing?

CBD marketing can be done through various channels, including online (SEO, PPC, email marketing, etc.), offline (print advertising, direct mail, etc.), and a combination of both. Additionally, it is important to have a clear marketing strategy and focus on tactics that are most likely to generate new customers and grow your business.

Where can I promote CBD?

Digital platforms allow CBD companies to display their ads. These platforms also offer opportunities for SEO and content marketing. Additionally, CBD can be promoted offline through print advertising, direct mail, and public relations. You can attend trade shows and events related to the cannabis industry. Building an affiliate network is also a great way to promote CBD products.

Who is the target market for CBD products?

The Gallup study showed that CBD oil or similar products are used more by adults aged 25 to 35 than those in other age groups. Americans who consume CBD are more likely to utilize it to help them sleep (15% of males vs. 8% of females). Among these people, 40% take it for pain, 20% for anxiety, and 11% for sleeplessness.

How can I advertise my cannabis business?

There are various ways to advertise your cannabis business. You can use SEO, PPC advertising, and email marketing to use online marketing tactics. You can also use offline marketing methods such as print advertising and public relations. Additionally, you can attend trade shows and events related to the cannabis industry. Building an affiliate network is also a great way to promote your cannabis business.