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Contractor SEO

Search engine optimization (SEO) is the key to success in today’s highly competitive marketplace. For those working in the construction field, it can be particularly challenging to promote yourself, with almost all of your customers researching online before they decide who to hire. That’s why, for contractors, SEO is so important.

No matter how much effort and money you throw at promoting your company, none of it will matter if you aren’t ranking on search engines. Don’t let your marketing dollar go to waste.

WhooSEO is an SEO company for contractors. We understand the industry and the unique challenges you face. With our state-of-the-art SEO strategies, you will experience growth like never before — and all for a fraction of the cost of traditional contractor marketing services.

professional local seo for contractors

SEO for Contractors Insights

Maybe you are wondering why your radio and newspaper ads aren’t working. Or maybe you are already spending money on digital marketing for contractors, but nothing seems to break through. What’s going wrong?

You aren’t ranking on search engines.

When people are looking for the best general contractors in their area, they are searching online. It makes sense. That’s what we do for every question we have today. What that means is that your ranking on search engine results pages (SERPs) is key to success.

When you’re the first name people see when searching, you get an enormous amount of highly relevant web traffic. And if your website is designed to convert them to paying customers, that means transformational growth. That’s exactly what our contractor SEO pros do for you.

But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. The agency’s general contractor SEO includes techniques both on and off your site.

In short, SEO makes your website rank at the top of SERPs — those include the internet’s most popular websites, like Google, Bing and Yahoo.

Still not convinced? Consider these facts about SEO:

✔ 90% of searchers click on a link that appears on the first page of results.
✔ Over 95% of customers conduct an online search first.
✔ 64% of total searches are made on mobile devices.

With our SEO contractors are able to capture the enormous number of relevant searches made every day by potential customers in the area. And that is the most direct and powerful path for marketing contractors today.

In today’s highly competitive online space, contractor optimization strategies depend on what your website visitors do on your website. It means the number of website visitors is analyzed along with other questions, like:

● Do they visit your website repeatedly?
● How much time do they spend on your website?
● What type of content do they engage with (like videos, blogs or interactive forms)?
● Do they visit multiple pages on your site (bounce rate)?
● What is their everyday activity on the website?

Our contractor SEO agency delivers on these crucial points every time.

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Contractor Digital Marketing with Our Services

You need a powerful approach to take the lead. That’s where our services come in.

On-Page SEO

Applying on-page SEO strategies to your site helps improve your metadata, internal links etc.

Local SEO

Local SEO for contractors is key: you want to focus your efforts on the areas you actually service.

Technical Analysis

We review the technical structure & speed of your site, using state-of-the-art tools.

Keyword Research

In this step, research is performed to get the top contractor keywords — incl. long & short tail.

Content Creation

With our SEO contracting company, websites get relevant & high-quality content.

Off-Page SEO

Once we have completed all of our work on your website, it’s time to drive more links.

Benefits of Contractor SEO

Increased website traffic and conversion rate

For a contractor, search engine dominance is key to acquire traffic. By increasing web traffic, SEO acts as the best lead service for contractors. Remember, these are potential customers in the area looking for your services right now. 55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing business.

That’s why experts always recommend going for optimization strategies. As a professional and reliable contractor, WhooSEO can help you reach the top of search results which result in increased website traffic and more conversions.

Greater brand awareness

Because of the cost and time-frame of most construction projects, people looking for a contractor are wary of hiring someone they don’t trust. When you appear at the top of a Google search, they know you are a leader in your field. With strong brand awareness, your business builds on that trust by becoming the first name on people’s lips when they think of a contractor. What does that mean? Long term growth.

High return on investment

One of the significant benefits of SEO is a high return on investment. Compared to more traditional methods and other forms of online marketing for contractors.

By using short and long-tail keywords, optimizing website code and applying on-page and off-page search engine optimization strategies, you can increase your website traffic. And by monitoring the overall SEO track, you can get more customers and increase lead generation, ultimately resulting in a high return on investment.

How Can We Help You?

If you want a contractor marketing agency able to get you big, reliable results at a sensible cost — then you want WhooSEO. We leave no stone unturned to provide our clients with the best search engine rankings possible. From keyword research and optimization of your website to using local SEO best practices, we have you covered.

And the best part? We only use white hat SEO techniques so your website lands in Google’s good graces, never getting punished for the manipulative tactics other SEO firms resort to.

Why Choose Us for Contractor SEO?

We lead the pack because we’ve assembled a professional team of SEO experts who have proven themselves in digital marketing for contractors. Their data-driven, results-focused approach means big returns for our clients.

By using a variety of breakthrough techniques and established SEO services, we can assist you to boost the search engine rankings of your website. Our professionals understand the ins and outs of the construction industry and how to put your website in a strong position — even in the most competitive marketplace.

Remember, if you are not in the top search results, you are losing business to other contractors. That’s why our SEO services are so important for your business. But with SEO contractor companies like ours, growing a business becomes less daunting.

Want to learn more about how we can help you grow your organic traffic? Speak with our customer driven managers about our SEO for contractors. Don’t forget to request an SEO consultation!

Frequently asked questions


What is contractor SEO?

Contractor SEO is a marketing strategy that involves optimizing a website to make sure it shows up higher on search engines when people search for contracting services and related information. It helps you generate organic search traffic and reach more potential clients.

What do you need to know about contractor marketing?

Contractor marketing is not unlike other professional services, this includes a sound understanding of your target audience, having a clear marketing strategy, and using effective online marketing channels. You also need to stay abreast of ongoing trends in the construction industry, to adjust your marketing tactics accordingly.

Why is my contractor website not doing well?

There are several reasons why your contractor website might not be performing as well as you’d like. It could be that your site is not optimized for search engines or that you’re not using effective digital marketing tactics. It’s also possible that your target audience is not aware of your company or your services. It could be with your website’s UI/UX design as well. If you’re not sure why your website is not doing well, you should consider hiring a digital marketing agency to help you troubleshoot the issue.

How do I market myself as an independent contractor?

There are several ways you can market yourself as an independent contractor. One way is to create a strong online presence by building a website and using social media. You can also use offline methods such as networking, print advertising, and direct marketing. You can also join professional organizations related to your field to get your name out there.

How do you market a contracting company?

Both offline and online marketing should be done when marketing a contracting company. You can use traditional print advertising, public relations, and direct mail. You can also use SEO, PPC advertising, and content marketing to use digital marketing tactics. It’s important to have a well-rounded approach when marketing your company.

What is contractor marketing?

Contractor marketing is the process of marketing the services of construction or general contracting companies. Depending on the requirements, contractor marketing can be both B2B or B2C. The role of marketing in this industry is very important as the sector is highly competitive in nature. Thus general contracting companies work hard to develop strong networks where they can market their services.

How do contractors get leads?

There are a variety of ways that general contractors can get leads. Some of the most common include:

– Advertising through local print or online publications.
– Advertising on social media channels.
– Developing partnerships with other local businesses.
– Participating in networking events or trade shows.
– Building a strong referral network