Did you know that just because you’re a franchise, you might still have lower authority on search engines compared to smaller local businesses? Why is that important?
Because in the 21st century, search engines are how your potential customers find out where to go for the products and services you provide.
Think about it. People don’t check the yellow pages or read newspaper ads anymore. When they need something, they go straight to Google or Bing.
If you aren’t at the top of the search engine results pages (SERPs), you won’t get the massive amount of relevant traffic coming to you. Instead, they are going to your competitors that are making use of SEO.
Our franchise marketing services make sure your business dominates the SERPs on the internet’s biggest websites, like Google. At that position, you get massive improvements in brand awareness and a ton more traffic.
Not convinced, yet? Check out these SEO franchise opportunities:
✔ More than half of people searching on Google, Bing or Yahoo click on the first three search results.
✔ A whopping 84% of people trust online reviews the same as word of mouth.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ About 60% of total searches are made on mobile devices, and that number goes up to 70% in some sectors, like food and beverage.
As a franchise SEO company, we help you claim the massive amount of potential customers that are searching online. We do so by creating relevant content, crafting a great user experience, and transforming your website into a conversion machine.
In such a competitive space, online marketing a franchise can’t just rely on the size of your company. You need to target the specific areas your businesses are in, as well as having a global strategy in place to succeed.
WhooSEO targets key metrics to maximize the power of your web presence, including:
● How much time do visitors spend on your website?
● What type of content do they engage with (like videos, blogs or interactive forms)?
● Do they visit multiple pages on your site (bounce rate)?
● What is their everyday activity on the website?
● Do they visit your website repeatedly?
All these questions are, in fact, components that may indicate the authority of your website on search engines. Beyond engagement, there are also off-site factors that can improve your ranking on SERPs, including the number of links to your website that appear around the internet (called backlinks).