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Insurance SEO

You’ve probably heard about search engine optimizations (SEO). In today’s world, it’s one of the most important elements of promoting any business. And insurance SEO is especially important, because of the extreme competition in the market.

With the right plan in place, WhooSEO can deliver incredible results at a much lower cost than traditional promotion. Plus, our services scale easily. That means our strategy for SEO insurance can grow right along with your company.

We put you at the top of relevant searches on the world’s most popular websites, like Google, Bing, and Yahoo. When people in your area are looking to find the right insurance agency for them — you’ll be the first name they see.
That’s an incredible advantage in the 21st century.

With the competition you face, WhooSEO’s insurance agency SEO can mean the difference between success and failure.

insurance agency seo

SEO for Insurance Insights

The most important thing for any business is getting its message in front of people. And not just any people. You want to find people in your area who are actively looking for insurance right now.

Today, we have the ability to do just that. Because these potential customers are all looking on search engines. That’s the reason SEO for insurance agencies is critically important.

Think about it: we all search online for just about everything. If you can capture a high percentage of those users, you’ll grow like you never thought possible.

But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. The team’s SEO for insurance companies include techniques both on and off your site.

We help your website rank at the top of search engine result pages (SERPs) — it’s the advantage you’ve always been looking for. The team’s insurance SEO services will increase your web traffic, land you more leads and secure more patients.

Still not convinced? Consider these facts about SEO:

✔ More than half of people searching on Google, Bing or Yahoo click on the first three search results.
✔ 69% of customers made an online search before scheduling an appointment with an insurance agency.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ Over 1/3 of customers didn’t have a preferred insurance company when they began searching.
✔ 64% of total searches are made on mobile devices.

Remember, insurance SEO always starts with excellent, high-quality, and relevant content. Gone are the days when strategies like meta tag manipulation and keyword stuffing can make a website rank better.

With great content, you will rank high on a wide array of relevant questions that people are asking online. Then, when they get your website, we closely monitor their activity to increase your conversion rate. We ask questions like:

● How much time do they spend on your website?
● Do they visit multiple pages on your site (bounce rate)?
● What is their everyday activity on the website?
● Do they visit your website repeatedly?

Also, keep in mind that insurance backlinks can be hard to come by — but WhooSEO knows how to get the process started.

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Our Insurance SEO Services

Whether you are an auto or life insurance agency SEO is the difference maker.

Technical Analysis

Our competitive tech analysis helps us better understand challenges & opportunities.

Keyword Research

In this step, we scour the internet to find the best mixture of search terms to compete on.

On-Page SEO

This step involves the review of your content placement, meta data & internal links

Local SEO

The vast majority of customers seek an office in their area. Our insurance local SEO strategies optimize your GMB page.

Content Creation

Remember, the ultimate goal of SEO for insurance agencies is to bring more potential customers to your website.

Off-Page SEO

This part of the service will help us in the creation of a wide range of insurance backlinks.

What are the Benefits of SEO for an Insurance Company?

Increased website traffic and conversion rate

It all begins by bringing a lot more traffic to your website. 55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing business.

As a professional and reliable provider of SEO for insurance agents, our agency can help you reach the top of search results which ultimately results in increased website traffic.

Greater brand awareness

A carefully implemented optimization strategy can bring many benefits to an insurance company, significantly boosting brand awareness.

Whether you need car, health, home, or life insurance SEO — you will benefit from a dramatic increase in brand awareness. Remember, your industry is based on trust. And nothing generates organic trust better than appearing at the top of a Google search.

High return on investment

One of the significant benefits of insurance SEO is a high return on investment. Compared to more traditional marketing methods, WhooSEO can get you big results for a fraction of the cost.

What Do Our Clients Say About Us?

The insurance agents and agencies we’ve worked with love the work we do! The explosion in business and referrals is transformative for our partners. Take a minute or two to review our case studies to see what we might be able to do to help businesses like yours!

How Can We Help You?

If you want to get more customers to your website and through your front door, the key is getting WhooSEO’s SEO for insurance companies.

We leave no stone unturned to provide our clients with the best search engine rankings possible. From keyword research and optimization of your website to using local SEO best practices, the firm has you covered. And the best part? We only use white hat SEO techniques so your agency’s website lands in Google’s good graces, never getting punished for the manipulative tactics other SEO firms resort to.

Are you ready to grow your insurance business? Then it’s time you chat. Ask about our top ranked insurance SEO service.

The Team’s SEO for Insurance Agencies — The Best Choice for You

We have a great team of SEO experts who are not only professional and experienced but data-driven as well.  By using a variety of breakthrough techniques and established SEO services, we can assist you to boost the search engine rankings of your website. Our professionals understand the ins and outs of the insurance industry and how to put your agency’s website in a strong position — even in the most competitive marketplace.

Our insurance SEO services bring you the highest quality leads right to you, and we help you turn your website into a conversion machine.

Remember, if you are not in the top search results of Google or Bing, you are losing business to your competitor. That’s why our SEO for insurance companies changes everything.

Learn more about how we can help you grow your business, request a free SEO consultation to speak with a vibrant colleague about your insurance SEO needs. We would be delighted to hear from you!

Frequently asked questions


What is insurance SEO?

Insurance SEO is the search engine optimization process that helps insurance industry businesses rank their websites on the first page of search engines like Google. It helps insurance companies drive more traffic to their websites and get more customers.

What do you think are the best SEO tips for insurance agencies?

The best SEO tactics for insurance agencies include targeting the keywords associated with your insurance business, ensuring that the website loads fast and offers a great user experience, and developing the on-page SEO. Publish relevant, high-quality content and building social proof online also helps improve your SEO.

Why do insurance agents fail?

Lead generation and getting new customers are important aspects of running a successful insurance business. Failing in lead generation through SEO, SEM, and other marketing channels can lead to the failure of the insurance business.

How does SEO work for an insurance company?

When your insurance website is optimized for search engines, they understand your website and its content better, and they add it to their index properly. And when your target customers search for insurance companies or related information, search engines will show your website on the first page because they understand that it is useful and has relevant information.

What is an insurance marketing company?

An insurance marketing company is a firm that specializes in developing and implementing digital marketing campaigns for insurance businesses. These companies work closely with their clients to understand their needs, target audience, and goals to create effective marketing strategies that help them connect with potential customers and build awareness of their products or services. An insurance marketing company can help your business develop a strong online presence and achieve its goals through effective digital marketing strategies.

How do insurance agents do marketing?

Insurance agents may build a local brand by implementing low-cost website marketing and hyper-targeted social media ads. However, referrals are still important because they tie in with the company’s online reputation. Additionally, agents need to develop a strong brand that resonates with their target audience and creates trust through transparency and authenticity.

Why do we need a marketing mix in insurance?

A marketing mix is important in insurance because it allows businesses to create a customized plan that meets their specific needs and goals. By using a mix of marketing tools, businesses can reach a wider audience, connect with potential customers, and build awareness of their products or services. A well-rounded marketing mix helps businesses stay up-to-date with new trends in the industry and create more effective campaigns by leveraging data analytics and user feedback.

What are the 7 p's of services marketing in insurance?

Many different factors go into marketing services in the insurance industry, but some of the most important are the 7 Ps of services marketing. Product, price, place/distribution, people/skills, promotion, process/systems, and physical evidence. These elements play an essential role in helping insurance companies connect with their target audience and build awareness of their offerings.

Why is it important to market insurance as a service?

Marketing insurance as a service is important because it allows businesses to communicate their products or services’ unique benefits and value to potential customers. By highlighting the advantages of insurance products and services, companies can establish themselves as thought leaders in the industry and build trust with their target audience. Marketing insurance also helps businesses stay competitive in today’s rapidly changing marketplace by leveraging digital marketing tools such as SEO, social media marketing, email campaigns, and data analytics.

Which is the best form of insurance marketing?

There is no single “best” form of insurance marketing, as each approach has its unique strengths and benefits. Some common forms of insurance marketing include search engine optimization, email campaigns, social media advertising, and paid search tactics. However, the best approach for your business will depend on several factors, such as your target market, available budget, and company goals.

How is B2B marketing used in the insurance industry?

B2B marketing, in contrast to consumer marketing, emphasizes providing other businesses with the information they need to make pricing and profit decisions. This means creating content that helps brokers and agents understand new products, compare rates, and find the best coverage for their clients in the insurance industry. B2B marketing in insurance often focuses on developing relationships with key decision-makers in the industry, such as insurance carriers, reinsurers, and third-party administrators.

How are keywords used in an insurance marketing campaign?

Keywords are an essential element of any marketing campaign. By understanding which keywords are relevant to your audience, you can create content that addresses their needs and interests and optimize your website for search engines like Google and Bing. Many insurance companies also use pay-per-click (PPC) advertising to drive traffic to their websites through targeted keyword campaigns on platforms like Google AdWords.