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Legal SEO

The legal field is incredibly competitive. That’s why you need the most powerful form of marketing today: search engine optimization for lawyers. SEO maximizes the power of your website by turning search engines like Google and Bing into your promotional engine.

With law firm SEO from WhooSEO, we supercharge your digital marketing efforts and deliver you the highest quality leads imaginable. Our attorney SEO strategies get you to the top of results for relevant searches. Plus, we turn your website into a conversion machine — turning more visitors into clients.

Search engine marketing creates organic traffic. That means you don’t have to pay-per-click or keep forking over money every month. Once in place, SEO requires very little upkeep, plus it scales easily as you grow. At first, you might only need personal injury law firm SEO. But if you expand into other fields, we can expand with you.

Remember, if your website doesn’t utilize the best SEO service for attorneys, you are losing business. Competing law firms are all trying to be number one on search engines. That top spot is coveted for a reason: it drives massive growth for attorneys and firms.

There’s no reason you can’t be number one. Many attorneys have turned the tide by seeking out the best SEO for law firms — WhooSEO!

lawyer seo

What is Attorney SEO Marketing?

Are you spending money on marketing and can’t see any improvement? A lot of attorneys feel the same way. There is an enormous amount of competition in the legal space, and lawyers dominate local ad buys — even today when they are less effective than ever.

Do you know what’s holding you back from clients finding you? You aren’t ranking on search engines.

Today, most potential clients are using online search engines to find legal services. They aren’t paying attention to billboards or ads — no matter how expensive they are for you. That’s why your paid lawyer website marketing and local ad buys aren’t moving the needle.

You might have even heard of SEO and tried to implement some of it yourself. But no amount of blogs listing “Top 10 Law Firm SEO Tips” seems to give you the key to success. That’s because without an experienced attorney SEO agency, you’ll never get to the top position. It’s just too competitive.

But with law firm SEO marketing from WhooSEO, your website will be the first thing potential clients see. That’s a game changer. But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO services for lawyers include techniques both on and off your site.

Our legal SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo. Still not convinced? Consider these facts about law firm SEO marketing:

✔ More than half of people searching on Google, Bing or Yahoo click on the first three search results.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ Over half of website traffic comes from online searches, while paid promotion accounts for only a quarter.
✔ 66% of traffic to legal websites comes from search engines.

The best SEO for law firms is built around creating compelling content that is relevant to online queries about the law. If you just buy a bunch of backlinks for lawyers and stuff keywords in your site, you won’t get anywhere.

In today’s highly competitive online space, attorney website SEO depends on what your visitors do once they click your link. The team will track and monitor how many people visit, but we also ask questions like:

● What type of content do they engage with (like videos, blogs or interactive forms)?
● Do they visit your website repeatedly?
● How much time do they spend on your website? (dwell time)
● Do they visit multiple pages on your site (bounce rate)?

All these questions are, in fact, the real factors that may indicate the authority of your website on search engines. Beyond engagement, there are also off-site factors that can improve your ranking on SERPs, such as the number of links to your website that appear around the web (called backlinks). And our law firm SEO experts have the experience in getting you all of this.

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Our Law Firm SEO Services

Bespoke SEO for law firms is essential to your practice thriving in the new economy.

Technical Analysis

Implementing a detailed technical audit can be helpful to identify structural flaws.

Keyword Research

To get the best SEO for lawyers, you need to know the best keywords.

On-Page SEO

To effectively apply this SEO, we’ll need to review your meta tags, internal links and content.

Local SEO

Local SEO for law firms is important. We focus your impact on local searches by optimizing your GMB profile.

Content Creation

Content marketing for lawyers is a major component to SEO success. Generating compelling remains important.

Off-Page SEO

Once we deliver the best SEO for attorneys on your website, it’s time to go turn to the rest of the internet.

What are the Benefits of Lawyer SEO Marketing?

Increased website traffic and conversion rate

The biggest impact our law firm SEO agency delivers is in new clients. And we do that with more traffic and more conversion.

55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing clients.

To do this, you need a dedicated team who knows how to get your website to the top of Google in the competitive field of law. As an SEO company for lawyers, WhooSEO brings you to the top of the SERPs and turns more visitors into clients.

Greater brand awareness

People want to know that they can trust a lawyer. And they want to know a lawyer can win. When you appear at the top of the biggest websites on the internet, potential clients see you as the clear leader in your field.

We are a law firm SEO agency that builds partnerships for you around the internet. This creates new streams of visitors while reinforcing the idea that your firm is the best one for the client. And with law firm local SEO, we can emphasize that effect with people in the areas you practice!

High return on investment

One of the significant benefits of SEO marketing for law firms is a high return on investment. Compared to more traditional marketing methods, our agency can get you big results for a fraction of the cost.

By using short and long-tail keywords, optimizing website code and applying on-page and off-page search engine optimization strategies, you can increase your website traffic. And by monitoring the overall SEO track, you continue to grow your clientele and increase lead generation, ultimately resulting in a high return on investment.

What Do Our Clients Say About Us?

The law firms and attorneys we work with love what we do. The increase in business and referrals is transformative for those who collaborate. Take a glance at our case studies to get more familiar with our past experiences.

How Can Our SEO Company for Lawyers Help You?

If you want more clients, the most powerful and most sensible option is to choose WhooSEO as the SEO company for your law firm.

We carry out SEO attorneys can grow their practice with — leaving no stone unturned for our clients. From keyword research and optimization of your website to using local SEO for attorneys, WhooSEO has you covered.

And the best part? We only use white hat techniques for SEO attorney marketing. That means your site always lands in Google’s good graces, never getting punished for the manipulative tactics other SEO firms resort to.
Want to make your legal website number one on search engines? Have a chat with us to discuss our attorney SEO services!

Why Choose Us as Your Law Firm SEO Company

We have a great team of experts that reliably deliver the best SEO for law firms.

We deliver the best SEO for attorneys with a variety of breakthrough techniques and established services. We can assist you to boost the search engine rankings of your website.

Our attorney SEO agency has helped many lawyers get high quality website traffic, all while converting those visitors into new clients for your practice.

Remember, if you are not in the top search results of the search engine results, you are losing business. That’s why our law firm marketing SEO changes everything.

Want to learn more about how we can help you grow your firm? Speak with our skilled managers. The law firm SEO consultants at WhooSEO would be delighted to collaborate with you. Just click on the free SEO consultation link to get started!

Frequently asked questions


Do lawyers need SEO?

Lawyers need to do SEO to ensure that their website comes up on search engine result pages and gets organic search traffic. It helps lawyers get more clients, stay ahead of competitors, and build a good reputation online.

Why is SEO important for lawyers?

SEO brings meaningful online visibility for lawyers, which translates to higher credibility and more clients. The stronger the SEO efforts of a law firm, the higher the ranking potential and the better the online visibility.

How much does law firm SEO cost?

Depending on your law firm’s region and the SEO efforts you want to make, a competitive SEO campaign can cost anywhere between $2,500 to $20,000 per month.

What is legal SEO?

Legal SEO refers to the search engine optimization practices for legal firms that help drive organic traffic to the legal firm’s website and get more clients through search engines.

Why should law firms use SEO?

Since people are getting used to the idea of searching everything on the internet, law firms should use SEO to make sure their websites show up on the first page of search engines. SEO offers high ROI and helps improve brand equity.

What is law firm SEO?

Law firm SEO refers to the process of optimizing a law firm’s website to improve its visibility on search engines. When the website is search engine optimized, it will appear at the top of search engine result pages when people search with law firm-related keywords.

How long does lawyer SEO take?

Lawyer SEO usually takes three to six months to begin showing results, depending on how competitive is your market. Full results will be realized in around a year, and by year two, lawyers can rely on SEO for new cases each month. However, depending on your SEO efforts, this time can be shorter or longer.

Is Google AdWords effective for lawyers?

Yes, Google AdWords is highly effective for lawyers when used properly. However, you need to have a good understanding of Google Ads and keyword targeting to get excellent results. ‘Lawyer’ is one of the most expensive keywords, and without proper keyword targeting, a click can cost as much as $50.

How to do local SEO for lawyers?

Local SEO for lawyers involves optimizing Google My Business profile, including relevant keywords, and increasing the number of reviews and NAP citations. Several other factors like the sentiment in reviews and the number of check-ins also play a role in Google rankings.

What is law firm marketing?

Law firm marketing promotes a law firm’s brand and services to potential clients. This can be done through various means such as advertising, public relations, content marketing, social media, and search engine optimization. Law firm marketing aims to attract new clients and grow the business.

Can an attorney advertise his law practice services?

A lawyer or law firm can’t send any advertising message to a particular individual who requires legal services for a specific issue and then offer to provide legal services for that problem, according to Rule 7.3 of the ABA’s Solicitation of Clients. However, the term “solicitation” does not apply to advertising communications intended for the general public.

What is attorney advertising?

Attorney advertising is a type of marketing specifically for lawyers or law firms. This can include print, television, radio, or online advertisements. It is important to note that state bar associations regulate attorney advertising to protect the public from false or misleading claims.

How much does a marketing lawyer cost?

The cost of a marketing lawyer will depend on the type and intensity of the marketing strategy used. Common strategies include print, online, or television advertising, direct mail campaigns, social media promotion, content creation, and SEO optimization. Typically speaking, larger firms can afford to invest more in marketing expenses due to their greater resources. Ultimately, the cost of marketing a law practice depends on various factors, including location and target market.