Are you spending money on marketing and can’t see any improvement? A lot of attorneys feel the same way. There is an enormous amount of competition in the legal space, and lawyers dominate local ad buys — even today when they are less effective than ever.
Do you know what’s holding you back from clients finding you? You aren’t ranking on search engines.
Today, most potential clients are using online search engines to find legal services. They aren’t paying attention to billboards or ads — no matter how expensive they are for you. That’s why your paid lawyer website marketing and local ad buys aren’t moving the needle.
You might have even heard of SEO and tried to implement some of it yourself. But no amount of blogs listing “Top 10 Law Firm SEO Tips” seems to give you the key to success. That’s because without an experienced attorney SEO agency, you’ll never get to the top position. It’s just too competitive.
But with law firm SEO marketing from WhooSEO, your website will be the first thing potential clients see. That’s a game changer. But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO services for lawyers include techniques both on and off your site.
Our legal SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo. Still not convinced? Consider these facts about law firm SEO marketing:
✔ More than half of people searching on Google, Bing or Yahoo click on the first three search results.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ Over half of website traffic comes from online searches, while paid promotion accounts for only a quarter.
✔ 66% of traffic to legal websites comes from search engines.
The best SEO for law firms is built around creating compelling content that is relevant to online queries about the law. If you just buy a bunch of backlinks for lawyers and stuff keywords in your site, you won’t get anywhere.
In today’s highly competitive online space, attorney website SEO depends on what your visitors do once they click your link. The team will track and monitor how many people visit, but we also ask questions like:
● What type of content do they engage with (like videos, blogs or interactive forms)?
● Do they visit your website repeatedly?
● How much time do they spend on your website? (dwell time)
● Do they visit multiple pages on your site (bounce rate)?
All these questions are, in fact, the real factors that may indicate the authority of your website on search engines. Beyond engagement, there are also off-site factors that can improve your ranking on SERPs, such as the number of links to your website that appear around the web (called backlinks). And our law firm SEO experts have the experience in getting you all of this.