You might be surprised to find out that there is one major roadblock to your practice getting more patients. You aren’t ranking on search engines.
Nowadays, when people are looking for medical services, they’re searching online. They aren’t looking through the yellow pages and local ads. Instead, they go to Google and Bing to find what they need. To make matters more difficult, they are likely only clicking on links that appear on the first page. As you can see, that makes medical SEO mission critical for success.
But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO medical practice marketing services include techniques both on and off your site.
Our medical SEO marketing places you at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo.
The team’s SEO marketing strategies for medical practices will increase your web traffic, land you more leads and secure more patients. Still not convinced? Consider these facts about medical SEO:
✔ Over 89% of people use search engines to look for solutions to their medical needs.
✔ Over 50% of searches on Google, Bing or Yahoo click on the first three search results.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ 64% of total searches are made on mobile devices.
High quality, relevant content is one of the most important elements of medical SEO today. You can no longer rely on cheap tactics like keyword stuffing and meta tag manipulation to get the job done — though many SEO companies still try.
Instead, you need content that answers a wide range of medical questions. This brings more visitors to your page and ends up converting them into patients. Once they are on your site, we monitor their activity, asking questions like:
● How long are they on your website?
● How many pages do they view?
● What content are they engaging (forms, blogs, videos, etc.)?
● Do they visit repeatedly?
● What’s their everyday activity on your website?