With SEO real estate agents are finding success by marketing themselves directly to the people looking to buy.
Think about it: when you pay for advertising, you end up wasting most of that exposure on people not in the market. Even if you pay for targeting, it’s really only a guess as to who might be buying. But with search engine marketing, you connect with people in your area actively searching for real estate right now.
And that’s a lot of people. Today, everyone searches online for the things they need. But appearing on search engines isn’t enough. Most people only look through the first page of results, and many of them only click on one of the first three links! So getting to the top of search engine results pages (SERPs) is crucial.
With our real estate SEO, we get you to the top of the SERPs. That means potential buyers in your area will see you first. But what is SEO in real estate? It’s a set of practices that makes your website more visible on online searches
Still not convinced? Consider these facts about SEO:
✔ More than half of people searching on Google, Bing or Yahoo click on the first three search results.
✔ Real estate has one of the highest bounce rates online at 40%.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ Real estate listings that use video get 400% more inquiries.
✔ 64% of searches are made on mobile devices.
Today, content is the most important way to compete. The more high-quality content you have, the more SEO keywords for real estate agents you can compete on.
And once they are on your website, our agency tracks activity to continue to improve results. We analyze visitors by asking key questions about their experience, like:
● How much time do they spend on your website?
● Do they visit multiple pages on your site (bounce rate)?
● What type of content do they engage with?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
All these questions are, in fact, contributing factors that may indicate the authority of your website on search engines.