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Construction SEO

In the digital world of the 21st century, every business needs to make an impact online. Construction is no different. The most successful marketing for construction companies is all about dominating the internet — and that means you need to have a successful online marketing strategy to stay ahead.

And what is the best way to do digital marketing in the construction industry? Through the power of search engines. Search engine optimization (SEO) turns the most popular websites in the world (like Google and Bing) into promotional engines for your business.

WhooSEO is the leading provider of SEO for construction companies. Just like you build the world around us, we build a long-term path for success that keeps generating business years down the road.

When it comes to construction digital marketing, it doesn’t get any better than SEO. And when it comes to SEO, it doesn’t get any better than our friendly team!

construction seo

What is SEO for Construction Companies?

Why isn’t your website bringing you loads of new business? You aren’t ranking on search engines.

Even for big ticket projects like construction, people today are searching online for businesses. And it’s hyper competitive: people usually only check out links on the first page of results. At which point, if you aren’t working to be at the top spot, you are losing out.

That’s why you need an SEO company for contractors.

Okay, it’s important. But what exactly is it? SEO is a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO services for the building & construction industry include techniques both on and off your site.

Our construction SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo. The agency’s SEO for construction companies will bring you more work and brand recognition.

Still not convinced? Consider these facts about construction SEO:

✔ 71% of potential commercial clients research construction companies using Google.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ More than 1/2 of people searching on Google, Bing or Yahoo click on the first three search results.

As you can see, marketing your construction business online all comes down to dominating the search engine results pages (SERPs). These are the results of searches that users are looking through. And if you aren’t at the top, you are missing out.

Our firm makes you competitive on SEO keywords for construction, and we optimize your website by creating content and perfecting the code. Then we build partnerships around the internet and create a lot of links to your website (called backlinks). With all that in place, we continue to monitor your progress. We ask important questions, like:

● How much time do visitors spend on your website?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
● Do they visit multiple pages on your site (bounce rate)?
● What type of content do they engage with (like videos, blogs or interactive forms)?

All these questions are, in fact, the real factors that indicate the authority of your website on search engines. Armed with this information, we fine tune everything until we are confident, we are getting the best digital marketing for your construction company.

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Our Construction SEO Services

It’s clear that construction marketing with SEO is essential for your practice to thrive.

Local SEO

Local SEO focuses our efforts on local searches — that’s vital for marketing a construction business.

Technical Analysis

A technical review of your construction website will help identify improvement areas to focus on.

Content Creation

To get to the top of the SERPs, you need content that is relevant to local search users.

Keyword Research

In this step, construction SEO keyword research is performed to discover the best long and short tail keywords with the highest search volumes.

On-Page SEO

For your construction site, we’ll improve your metadata, keyword density & interlink between your pages.

Off-Page SEO

Also referred as “outreach” one should consider investing in a backlink strategy to grow. This should help secure long-term positions.

Benefits of Construction SEO

Greater trust in your brand

You know that your business is all about trust. People won’t hire a contractor unless they feel they can trust them, it’s that simple. There’s simply too much overhead and risk for it to be any other way.

With great positioning on Google searches, your brand is seen as the leader in the field. That alone can make all the difference. But you also gain trust through the partnerships we build with relevant websites around the internet.

Increased website traffic and conversion rate

One of the most significant advantages of construction SEO is increased website traffic. 55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing business.

But even if you are at the top, you still need to convert that new traffic into new paying customers. WhooSEO has you covered there, too. We turn your website into a conversion machine.

High return on investment

Any discussion of construction company marketing begins and ends with one question: what’s the return on investment?

The agency’s construction SEO gives you the same or better results as traditional marketing, all while costing significantly less. No more expensive materials or ad-buys. Instead, you have an optimized website that generates leads for years to come.

What Do Our Clients Say About Us?

Our clients love what we do. Our partners experience massive growth through our construction company marketing.

How Can We Help You?

If you want to get more potential customers visiting your website and becoming paying clients, you need SEO marketing for construction businesses.

As a construction SEO company, our company creates a one-of-a-kind strategy to fit your exact needs. With our suite of services, we deliver you big results. From keyword research and optimization of your website to using local SEO best practices.

And the best part? We only use white hat SEO techniques so your website lands in Google’s good graces, never getting punished for the manipulative tactics other SEO firms resort to.

Why Choose Us for Construction SEO?

Our expert team of data-driven professionals can reliably create new business for your company. Why are we so confident? Because it’s what we do.

By using a variety of breakthrough techniques and established SEO services, we boost the search engine rankings of your website. Our professionals understand the ins and outs of the construction industry and how to use your website to generate never before seen new business — even in the most competitive marketplace.

Remember, if you are not in the top search results of Google, Bing or Yahoo, you are losing business to other contractors in your area. That’s why our SEO for construction companies changes everything. In short, if you want to increase revenue and optimize your marketing costs all while getting more projects in the pipeline, it’s time to contact WhooSEO.

Want to learn more about how we can help you grow your construction business with SEO? Speak with a qualified strategist about our SEO services. Our doors are open to your business, simply complete the SEO consultation form.

Frequently asked questions


What does SEO stand for in construction?

SEO in construction stands for optimizing the construction company’s website to make it appear on the first page of search engines for relevant keywords. It involves technical aspects, on-page optimization, and building links to the website.

Why do construction companies need SEO?

Construction companies need SEO to generate organic search traffic and quality leads consistently. It is an effective and low-cost method to generate leads that have a high probability of conversion.

Why is SEO important for a construction company?

People who need a construction company’s services will look for it on search engines. SEO is necessary to make sure the construction company’s website appears higher on search engines when people search for related services and information.

How to do SEO for a construction business?

The first thing to do is to make sure your website loads fast and offers a great user experience. After that, you can do keyword research to find keywords that align with your brand, publish high-quality content, and build backlinks to your website.

How do you market a construction company?

You can market a construction company both digitally and offline. Effective digital marketing tactics include SEO, PPC advertising, and content marketing. You can use offline methods such as print advertising, public relations, and direct mail. Attending trade shows and networking events is also a great way to get your company’s name.

What is the role of marketing in construction?

The role of marketing in construction is to promote the company’s products or services to potential customers. This can be done through various marketing channels such as advertising, public relations, and direct marketing. Effective marketing campaigns will generate leads that can be converted into customers.

What do you need to know about construction marketing?

Start by understanding your target audience, having a clear marketing strategy, and using effective marketing channels. You also need to be aware of the latest trends in the construction industry to adjust your marketing tactics accordingly.

Is there a digital agency for construction marketing?

Yes, there are digital agencies that have experience with construction marketing. These agencies can help you with website design, SEO, PPC advertising, and content marketing. They can also guide the latest trends in the construction industry.

How to stand out in a construction market?

There are a few ways you can stand out in the construction market. One way is to focus on a niche market and become an expert. You can also offer unique services or guarantee quick turnaround times. Another way to stand out is to create a strong brand identity and ensure your marketing materials are professional and consistent. You must offer something unique that your competitors don’t. This could be a new product or service or a unique feature that only your company offers.