Do you know the biggest stumbling block to finding more customers for your financial services? Your low-ranking on-search engines.
The truth is, when people need financial advice, they search online. They don’t look in the yellow pages anymore, and they aren’t waiting around to catch ads on local TV or radio. Instead, they are looking for answers with a Google or Bing search.
That’s why with relevant content and powerful SEO finance advisors like you can stand out from the rest.
So what is it exactly? SEO is a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO for financial services includes techniques both on and off your site.
Our SEO for investment banking and financial advice makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo.
With our SEO, our team secures you more internet traffic, and we help you convert more traffic into new clients. Still not convinced? Consider these facts about financial SEO:
✔ Over 50% of people searching on Google etc. click on the first three results.
✔ Financial questions rank high in Google searches, with questions about mortgages, car loans, 401Ks, and student loans getting search volumes in the hundreds of thousands and millions in the US alone.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ From 2016 to 2018, financial planning and management searches grew 70% — and they continue to climb.
WhooSEO has the experience to guide you in creating compelling, high-quality content to attract all traffic from all these relevant searches. With that content, more people who are currently in need of financial services will go to your website for answers. This is key, because only 7% of FSI companies believe creating compelling content is a top priority. That’s their weak link. In such a competitive online space, this kind of traffic is critical to your success.
We monitor and track how this content is doing, make tweaks and improvements along the way to adjust for new competitors and changing trends. Our analytics ask questions like:
● How much time do visitors spend on your website?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
● Do they visit multiple pages on your site (bounce rate)?
● What type of content do they engage with?
All these questions are, in fact, the real factors that may indicate the authority of your website on search engines. Beyond engagement, there are also off-site factors that can improve your ranking on search engine results pages (SERPs), including the number of links to your website that appear around the internet (called backlinks).