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SEO for Counselor

Search engine optimization for counselors is changing the way practices just like yours find new patients. SEO is a way of promoting your mental health services directly to the people who need it right now all through an understanding of how search engines work.

In the 21st century, websites like Google and Bing are how most people find the help they need. But at this point, most people have already caught on. Plus, the algorithms these companies use are always changing. That means you need an expert team that understands your field and SEO.

We are a search engine marketing company that specializes in SEO for psychologists, therapists, counselors, and other mental health professionals. We can help grow your practice for a much more affordable price than traditional marketing. If you aren’t using high quality SEO, you are losing potential patients all the time. But WhooSEO’s SEO for counselors, you can build your practice long term.

seo for counselors

What is SEO for Therapy Practices?

Have you spent money on marketing before, but it never seemed to really work? Have you put up a website but seen very little return? Why can’t you move the needle? Because you aren’t ranking on search engines.

In our digital world, people are searching online for mental health services. But it’s a very competitive space, and users are typically only clicking on links that appear on the first page. If you aren’t the first thing they see, you might as well not be online at all. That’s why counselor SEO is mission critical for your practice.

So what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. WhooSEO’s SEO services for therapy practices include techniques both on and off your site.

Our psychology SEO makes your website rank at the top of search engine result pages (SERPs) — those include the internet’s most popular websites, like Google, Bing and Yahoo.

Using these powerful tactics and strategies, we generate high quality leads by placing your name in front of people who are looking for the help you provide. Still not convinced? Consider these facts about therapy SEO:

✔ The majority of people searching on Google click on the first three search results.
✔ 90% of searchers click on a link that appears on the first page of results.
✔ 77% of potential patients will use an online search to find mental health providers.

To get the best therapist SEO possible, you need high quality content that provides responsible information in a way that’s highly shareable. The experts at WhooSEO generate this content for you, including powerful keywords that capture massive search volume.

But you also have to have an understanding of how visitors are using your website. This is key in improving conversion rates and search rankings. Our team tracks user data on your site to answer important questions, like:

● How much time do visitors spend on your website?
● Do they visit your website repeatedly?
● What is their everyday activity on the website?
● Do they visit multiple pages on your site (bounce rate)?
● What type of content do they engage with (like videos, blogs or interactive forms)?

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Our Therapist SEO Services

SEO for psychologists, therapists, counselors, and other mental health professionals is key.

Technical Analysis

We perform an in-depth analysis, helping you avoid major errors that could be hurting your performance.

Keyword Research

In this step, therapist SEO keyword research is performed to find search terms with great volume.

On-Page SEO

To get the most out of your website, we improve meta titles, internal links and content placement.

Local SEO

Local counselor SEO is important: searches with the term “near me” have skyrocketed 500% in the last few years.

Content Creation

SEO for mental health professionals requires creating content that is relevant and compelling to people in your area.

Off-Page SEO

This step secures growth in the long term by creating added trust & boosting your authority with search engine algorithms.

What are the Benefits of Therapy SEO?

Increased website traffic and conversion rate

SEO for psychologists and therapists begins with increased website traffic. Remember, 55% of searchers click on only the first three results in the search engine listing, so if your website is not in the top results, it means you are losing potential patients.

But you also need to be able to convert website visitors into patients, and WhooSEO has you covered here. We study user experience, create specially crafted content, and optimize loading times to ensure a high conversion rate.
With increased organic (unpaid) traffic and an improved conversion rate, your website will become a massive driver of growth for your practice.

Greater brand awareness

You might not realize it, but branding is as important in the mental health sector as any other. Patients need to know they can trust you. And nothing builds organic brand awareness and trust like landing at the top spot in a Google search.

But therapy SEO can also build trust in a variety of ways. Our off-site outreach and high-quality content generation solidifies your practice as an important voice in your field. This creates long term growth and helps improve conversion rates.

High return on investment

All marketing ultimately comes down to return on investment. Counselor SEO from WhooSEO delivers results comparable and even superior to traditional marketing, and at a fraction of the cost.

By using short and long-tail keywords, optimizing website code and applying on-page and off-page search engine optimization strategies, you can increase your website traffic. And by monitoring the overall SEO track, you can get more potential patients and increase lead generation, ultimately resulting in a high return on investment.

What Do Our Clients Say About Us?

Our SEO for mental health professionals has helped many practices just like yours experience explosive growth. Get familiar with our case studies to see what WhooSEO can do for businesses such as yours.

How Can We Help You?

If you want to get more patients to your website, the best way is through SEO for therapy practices from a top and reliable marketing company like ours.

Being a therapy SEO company, we leave no stone unturned to provide our clients with the best search engine rankings possible. From keyword research and optimization of your therapy practice website to using local SEO best practices, WhooSEO has you covered.

And the best part? We only use white hat psychology SEO techniques so your website lands in Google’s good graces, never getting punished for the manipulative tactics other SEO firms resort to.

If you are curious & wish to learn more, then keep reading, we might be a good fit with our SEO for therapists services.

Why Choose Us for Therapist SEO?

Our agency has gathered a team of top SEO experts with the professional experience and data-driven process necessary to deliver big results.

We combine both groundbreaking ideas and research-backed techniques to stay ahead of the curve and reliably deliver big results. Plus, our professional team knows how to promote in your field, that’s why we specialize in SEO for psychologists.

WhooSEO has guided numerous therapists and counselors get high quality website traffic, help people find the mental health services they need and growing practices just like yours.

You have to remember: if you aren’t at the top of relevant search rankings on Google or Bing, you’re losing potential patients. That’s why SEO for counselors changes everything.

If you are ready for more patients than ever before, all through a competitive service, then it’s time to reach out to WhooSEO. Speak with our trained strategist about SEO for counseling services, by requesting a free SEO consultation.

Frequently asked questions


How do you market a counselor?

Some strategies that may be effective include, creating compelling content about mental health issues and conditions, and leveraging offline channels such as direct mail, conferences and seminars, and public relations. It is important to build relationships with current clients through targeted outreach programs and quality customer service. By investing in a well-thought-out marketing strategy for your counseling services, you can help more people find the support they need to live happier, healthier lives.

How do you market a therapist?

Marketing a therapist can be challenging. One effective strategy is to create content that addresses common mental health issues such as stress, anxiety, depression, and addiction. Using SEO and social media marketing tools can help you reach potential clients online. Leveraging offline channels such as conferences, seminars, and public relations can help you generate leads in person.

How do you market a psychologist?

People have to trust you to choose you as their psychologist, which is not easy. A way to start building this trust could be by creating content that establishes you as an expert in your field. You can also use SEO and social media marketing strategies to reach potential clients online while leveraging offline channels such as conferences, seminars, and public relations to generate leads in person.

What's the best way to market a counselor?

Creating the best content around mental health and promoting it is best to market a counselor. This could include blog posts, social media posts, articles, eBooks, etc. You can use SEO keywords to ensure your content is easily found by those searching for help online. Additionally, you should focus on building relationships with potential clients through targeted outreach programs and quality customer service.

What's the best way to market your counseling practice?

As with any business, it is important to invest in a comprehensive marketing strategy that leverages all available channels and resonates with your target market. Overall, it is crucial to focus on building relationships with potential clients through targeted content that highlights the value you offer them.

What's the best way to market as a psychologist?

You have to earn people’s trust to succeed as a psychologist. One effective strategy is to create high-quality content that addresses common mental health issues such as stress, anxiety, depression, and addiction. Leveraging offline channels such as conferences, seminars, and public relations can help you connect with potential clients in person. Other essential components of marketing your psychology practice include building relationships with current clients through targeted outreach programs and quality customer service.

Is it bad to market yourself as a therapist?

You can, and you should always market yourself as a therapist. However, it is important to be mindful of how you do this and ensure that your marketing strategies are ethical, practical, and align with your values as a professional.

Is there a market for mental health therapists?

There is absolutely a market for mental health therapists! Mental health services are in high demand worldwide. According to the World Health Organization, an estimated 4.4% of the world’s population suffers from a mental disorder. That means that there are over 300 million people who could benefit from seeing a mental health therapist. And with the right marketing strategy, you can reach as many people as possible.