There is one reason why your accounting website isn’t generating a lot of new business for you. Do you know what it is? You aren’t ranking on search engine results pages (SERPs).
It’s not the 20th century. People aren’t looking for accountants in the yellow pages. Plus, when they do a search on Google or Bing, people typically only click links on the first page. To make things harder, people need to trust you before they hire you as an accountant. So your website needs to appear high on SERPs to show that you are trustworthy. SEO can do this for you. And that’s why it’s crucial.
But what exactly is SEO? It’s a set of practices that makes your website more visible on online searches. It isn’t just about your website, either. The agency’s SEO services for accountants include techniques both on and off your site.
Our accounting SEO puts your website to the top of the SERPs. That means placing your name in a prime position on the world’s most popular websites, like Google, Bing, and Yahoo. The firm’s SEO accounting services will increase your web traffic, land you more leads and secure more patients.
Despite what you may think, accountant SEO always begins with content that is high-quality and relevant to your field and your potential customers. That means you need an SEO company that can deliver on these big demands. Gone are the days when strategies like meta tag manipulation and keyword stuffing can make a website rank better.
In today’s highly competitive online space, accounting SEO depends on what your website visitors do on your website. It means the number of your accounting practice website visitors is analyzed along with other questions, like:
● Do they visit multiple pages on your site (bounce rate)?
● How much time do they spend on your website?
● Do they visit your website repeatedly?
● What type of content do they engage with (like videos, blogs or interactive forms)?
● What is their everyday activity on the website?
These are the big questions that your online success comes down to. They show the authority your website will gain on search engines. These measure engagement, but there are also off-site factors — including how many other websites link back to you (called backlinks).