Experienced B2B professionals know that word of mouth isn’t enough to grow your business. You’re going to need an effective online presence, and that means you’re going to need SEO expertise specifically crafted to your field. SEO is a group of strategies and processes, tailoring your B2B site content to show up first on search engines like Google or Bing. The higher your ranking on searches, the more likely customers will click your link and not your competitor’s.
A strong B2B SEO strategy includes embedding powerful search terms into the DNA of your website and creating content that will rocket your website to the top of Google. But B2B keywords aren’t enough. The reason WhooSEO is the leader in the field is our 360-degree approach to creating qualified conversions, meaning more customers for your business.
Some interesting facts about B2B SEO marketing:
✔ 68% of online experiences start with search engines, especially Google
✔ 53.33% of the total web traffic comes from organic searches
✔ 76% of people who did a local search using their smartphones end up visiting a local business within a day
✔ 70% of prospective B2B customers search online first
How Do Our B2B SEO Services Work?
At a minimum, the best SEO companies for B2B should provide:
● Site Audit: Our first step is a site audit. This helps us create a suite of B2B SEO tactics and also helps you avoid fatal errors in design. We analyze current content, mapping, coding, backlink profile and keyword density so that we can flag all potential issues and strengths.
● Keyword Research: Keyword research is another essential process that drives your organic traffic efforts. At WhooSEO we do keyword research to find out the best SEO keywords for your B2B company. We will carry out the keyword research thoroughly for both your website and your competitors’. We use industry leading B2B SEO tools, like Ahrefs, Brightedge, and Semrush. We can also do advanced segmentation to separate mobile and desktop keywords, as well as Keyword GAP analysis.
● Tracking Setup: Next, we analyze the tools you’re currently using. We may need to suggest additional “essential” measurement tools that will track and report your SEO performance with adequate analytic outputs. These produce customized, regular reports to fit each client. We can also use tools to track the user’s journey through your website.
● Next Steps: Once we have moved forward on our recommendations and on-page optimization strategy, our work has only begun. As the site progresses, we will continue to support you to strengthen your SEO effects with outreach and link building, creating long-term boosts to your online success.
What’s Included In Our SEO B2B Marketing?
Our SEO services for B2B companies could include the following:
● Performing Competitive Digital Analysis: We perform a competitive digital analysis by comparing you and your competitors. This also features various GAP overviews.
✔ Complete a comprehensive competitive marketing analysis to see how you stack up in comparison to your top 3-5 competitors in the SERP using data tracking tools and software
✔ Create goals and corresponding SEO strategies
✔ Perform B2B SEO keyword research and identify the top driving keywords related to B2B services with higher search volumes
✔ Establish your baseline for website structure and code, then compare it with your competitors to create a sales-driving and actionable plan
● Optimizing Website Code and Content: We optimize your website code and content to make it SEO friendly.
Edit your websites structure and code to be in-line with best SEO practices
Make your B2B site mobile responsive, secure, and fast
Edit and optimize your existing website pages for creative content and search visibility
● Creating New Website Content: In order to make you outperform your competitors, we create new website content.
✔ Creating or enhance existing SEO creative content assets
✔ Optimize and create content for voice searches and digital assistants
✔ Publish targeted and well written content and implement a B2B blog strategy
● Managing Local SEO: We manage local citations or local SEO to target the most relevant B2B customers.
✔ Manage, discover and monitor local SEO and backlinking opportunities to build up authorities
✔ Optimize your company’s social media listings for local SEO best practices
✔ Optimize your Google My Business account for your business address, business hours, maps, etc.
✔ Locate and audit existing citations across directories like Yelp, Yellow Pages etc.
● Bespoke Outreach: While doing a backlink audit of your competition and yourself will help, this alone will not suffice if you are up against big competitors.
✔ Fix broken links and bad referrals that can damage your ranking.
✔ Set a monthly or quarterly outreach budget for national, regional and more global publications if you want to be very competitive against major players.
✔ But getting local citations and fixing broken links isn’t enough. WhooSEO will help you plan a path to success regardless of your market (Europe, North America, Asia, etc.). We go above and beyond blind outreach with a PR provider and instead find ways to supercharge your link acquisition process.
WhooSEO is excited to work with you as you B2B SEO consultants.
We Will Help You Succeed
Unlike many service providers, at WhooSEO, we are exclusively focused on organic search traffic. By using this approach, we aren’t spread across several verticals. That focus and well-earned experience makes us the top performing, most dedicated B2B SEO firm.
Our management team is data-driven, knowledgeable, and able to service many verticals including B2B in different languages or countries. We are keen to support local firms and large enterprises, handling business and client facing prospects. No matter where you are on the globe or your current marketing strategy, we are able to help. We are confident that our services will enhance your reach and effectiveness.
When you team up with WhooSEO, you empower your B2B business to thrive in old and new markets by skyrocketing your customers and brand recognition. Get in touch or better yet ask about our free SEO evaluation with us and experience exponential growth.
