SEO for website redesign and migration works by planning ahead of the changes, keeping search engines in the know about what you’re doing.
● Site Audit: We analyze current and future content, mapping, coding, backlink profile and keyword density so that we can flag all potential issues and strengths. This helps us create a suite of SEO tactics and also helps you avoid fatal errors in design. We continue auditing through the process, always fine-tuning your migration.
● Google Search Console: We use every tool available to prepare search engines for the coming changes and to even improve how well they recognize your site.
● 404 Redirecting: We protect all of your content, making sure that your new site map doesn’t drop any legacy content.
● Internal Link Management: Just as 404 redirects protect links that appear in search engine results, internal links need to lead to the right content. We scour your site and maintain the integrity of its internal links.
What’s Included In Our SEO Migration Plans?
Our SEO migration checklist includes:
● Optimizing Website Code and Content: We perfect every element of your website, from the code to the content, to make sure that your site performs better than ever after the migration.
✔ Edit your websites structure and code to be in-line with best SEO practices
✔ Edit and optimize your existing website pages for creative content and search visibility
✔ Make your site mobile responsive, secure, and fast
✔ Improve all tags and headlines
✔ Manage the elimination of content, duplicate content, and similar issues
● Test Before Launch: At every iteration of the process, we test the website and run thorough analysis of its performance.
✔ Check SEO performance
✔ Complete scan of all links and assets using industry leading software like Screaming Frog
✔ Create side-by-side analytics so that we have a way to measure benchmarks once we go live
● Off-site and Ongoing Tactics: Site migration SEO doesn’t just happen on your site, and there are still gains to be made after launch.
✔ Update sitemap with Google Search Console
✔ Update your information on all other platforms (Yelp, Google Business, etc.)
✔ Time rollout for slow periods
✔ Continuously analyze performance and tweak accordingly
Work With the Best SEO Migration Service
WhooSEO knows that migrating or redesigning your website can be exciting and nerve wracking at the same time. It’s a chance to update your identity and serve your users better, but it comes with major risks.
Our SEO migration services are here to make your transition smooth, informed, and safe. Once all is said and done, your site will be better than ever and your traffic will be through the roof. Submit a general question or better yet get a free SEO consulation today to begin your journey to success with our SEO migration packages.