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Migration SEO

If you are moving to a new URL or restructuring your website — be careful. Website migration can cause a 41% drop in organic traffic on average. But there’s hope, our SEO migration services turn this high risk move into a traffic building opportunity.
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Migration SEO Services Can Help

When your website makes major changes, search engines like Google and Bing have difficulty understanding what’s going on. This results in a drop in search engine results pages (SERP).

Our website SEO migration services are precision operations, maintaining your search rankings and, in the long run, improving your online performance.

Some things to consider about website migration:

● Most websites experience a 41% drop in traffic after migrating
● Migration almost always damages search rankings
● 53.33% of total web traffic comes from organic searches

WhooSEO’s SEO migration strategy is based on a data-driven approach that relies on research and adherence to the best practices in the field.

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Benefits of Our Website SEO Migration Service

Stay Competitive

Our agency gives your website a clear roadmap to make the changes needed to leave your competition in the dust

Better from the Ground Up

We employ SEO strategies from your code to your tags to your headlines, making your website a paradise for search engines like Google and Bing.

Get New Traffic Fast

Major site changes should be exciting. And WhooSEO can make it a profitable one, as well.

Protect Your Traffic

The number one job is to not lose the traffic you already have. Redirecting from old content and connecting with customers is key.

Limit the Damage

Under the best circumstances, migration can still result in some loss of traffic. Our services not only limit the temporary loss of traffic but paves the way to growth.

Better from the Ground Up

We employ SEO strategies from your code to your tags to your headlines, making your website a paradise for search engines like Google and Bing.

How Do Our Migration and SEO Services Work?

SEO for website redesign and migration works by planning ahead of the changes, keeping search engines in the know about what you’re doing.

● Site Audit: We analyze current and future content, mapping, coding, backlink profile and keyword density so that we can flag all potential issues and strengths. This helps us create a suite of SEO tactics and also helps you avoid fatal errors in design. We continue auditing through the process, always fine-tuning your migration.

● Google Search Console: We use every tool available to prepare search engines for the coming changes and to even improve how well they recognize your site.

● 404 Redirecting: We protect all of your content, making sure that your new site map doesn’t drop any legacy content.

● Internal Link Management: Just as 404 redirects protect links that appear in search engine results, internal links need to lead to the right content. We scour your site and maintain the integrity of its internal links.

What’s Included In Our SEO Migration Plans?

Our SEO migration checklist includes:

● Optimizing Website Code and Content: We perfect every element of your website, from the code to the content, to make sure that your site performs better than ever after the migration.

✔ Edit your websites structure and code to be in-line with best SEO practices
✔ Edit and optimize your existing website pages for creative content and search visibility
✔ Make your site mobile responsive, secure, and fast
✔ Improve all tags and headlines
✔ Manage the elimination of content, duplicate content, and similar issues

● Test Before Launch: At every iteration of the process, we test the website and run thorough analysis of its performance.

✔ Check SEO performance
✔ Complete scan of all links and assets using industry leading software like Screaming Frog
✔ Create side-by-side analytics so that we have a way to measure benchmarks once we go live

● Off-site and Ongoing Tactics: Site migration SEO doesn’t just happen on your site, and there are still gains to be made after launch.

✔ Update sitemap with Google Search Console
✔ Update your information on all other platforms (Yelp, Google Business, etc.)
✔ Time rollout for slow periods
✔ Continuously analyze performance and tweak accordingly

Work With the Best SEO Migration Service

WhooSEO knows that migrating or redesigning your website can be exciting and nerve wracking at the same time. It’s a chance to update your identity and serve your users better, but it comes with major risks.

Our SEO migration services are here to make your transition smooth, informed, and safe. Once all is said and done, your site will be better than ever and your traffic will be through the roof. Submit a general question or better yet get a free SEO consulation today to begin your journey to success with our SEO migration packages.

Frequently asked questions


What is a SEO migration?

An SEO migration is the process of migrating a website and transferring elements such as search engine indexing signals, authority and rankings. When websites undergo major structural changes, an SEO migration ensures that there is no loss of rankings or search viability.

Does migrating website Affect SEO?

Migrating a website can affect SEO if you do it poorly. It will lead to duplicate content, broken redirects and overall bad SEO that will result in a decrease of SERP rankings. You may see that the top-ranking pages instantly disappear from the SERPs.

How do I migrate my website to SEO?

You can migrate your website while keeping SEO performance by not using duplicate content, updating internal links and removing broken pages. This will help avoid confusing search engines like Google.

How can I migrate my website without losing SEO?

It is possible to migrate your website without losing SEO by choosing the right hosting platform, creating a backup, testing the new website, changing DNS records and carefully selecting the server location.

How do I change my domain without losing SEO?

You can change your domain name without losing SEO by keeping the same domain owner, creating a sitemap that’s available to search engines, creating 301 redirections, updating backlinks and informing Google about the domain name change.

Do you lose SEO when changing website?

You can lose SEO performance when changing a website if the migration is not handled correctly. This can happen when the backlinks are not updated, a sitemap is not created and no redirects are added.

What is a website migration?

A website migration involves big changes to the website, including altering the domain name and website structure and moving the site from one environment to another. This can lead to a loss of SERP rankings and a change in SEO performance.

How do I change my domain in SEO?

You can change your domain while retaining SEO performance by creating a website backup, transferring the site to a new domain and informing Google about the change. Also, it is important to create a sitemap and change backlinks.

How does a website migration affect your SEO?

Website migrations can affect SEO by reducing the SERP rankings of target keywords. The rankings can decrease by a few spots, or they can disappear. However, loss of rankings during a migration can be avoided when following the correct steps. Careful preparation can also help reduce friction.

Where can I get help with website migration?

You can get help with website migrations by using a professional services provider. The average costs of web migration services can vary between $300 to $400 per transfer. This doesn’t involve any SEO work, but a technician handling the transfer of files.